The world is struggling to find new channels to effectively communicate with customers. For many years Email has been a very dependable channel of communication.
With more and more people opening email accounts, this channel is only growing in popularity. However, stringent anti-spam regulations have acted as a deterrent for many marketers who have then ventured to find newer ways to communicate.
Marketers started adopting SMS (Short Messaging Services) to reach their consumer’s mobile phones. When compared to the cost of email, SMS was a tad more expensive. But, if you had the mobile numbers of your consumers, SMS would be a sure short communication delivery.
With the world getting more and more active on Social Media networks, marketers found this new channel to reach out and communicate to their customers.
However, social media channels are not used to send real-time notifications and are mostly limited to promotional communications.
Many companies try to use social media as a customer support channel as well, but all of them have a different opinion about supporting consumers on public social networks.
Push notifications started becoming popular with the popularity and affordability of mobile smartphones. With the advancement of technology, push notifications became compatible with web browsers as well.
Both marketers and recipients find it quite convenient to send and receive real-time notifications without compromising on direct contact details.
Choosing your Marketing Channels
As long as you do not abuse any channel, all of these mentioned channels can give you high returns. As a marketer, you need to understand your consumer’s preference as well.
If your consumers are not internet savvy, then choosing email, social media, or push notification will not give you desired results.
You will then have to resort to SMS alone. But if your consumers are heavily on the internet, you can then do your research and spread your marketing spend between email, social and push.
Browser Push Notification as a marketing channel is showing great impact in increasing repeat visitors, and when compared to re-engagement channels like Email or Retargeting has much higher ROI. It increasingly becomes part of the marketing mix.
That being said, personalization and context is the key in sending relevant and timely notifications, so that people don’t unsubscribe from these. Hence, we have a huge focus on this aspect, and we as a platform provide automation for personalization and sending contextual notifications.Ravi Trivedi, Founder & Investor, PushEngage
Push Notification Performance Metrics / Marketing Metrics
Measuring the return on investment is extremely important and critical for professional marketers. This will help marketers take an informed decision on their Market Media Mix.
For email marketing – click-through rate, conversion rate, bounce rate, list growth rate, email sharing/forwarding rate, total new leads generated, open rate, unsubscribe rate, marked as spam
For social media – brand search volume, lead growth, brand sentiment, inbound links, exit rate, time on site, audience growth rate, average engagement rate
For SMS Marketing– Delivery Rate, Open Rate, Opt-out Rate, Click Through Rate, and conversion rate.
Metrics for Push Notifications
Consumption metrics: click-through rate, average engagement rate, open rate, marked as spam, exit rate, time on app/site, engaged visit rate
Sharing metrics: forwarding/sharing rate of referral links
Lead-gen metrics: total new leads generated, lead growth rate, cost per action, cost per click, impressions, reach, frequency
Sales metrics: number of sales, total sales revenue, sales growth rate, sales conversion rate, revenue per visit, re-engagement
Why would marketers prefer Push Notifications?
Cost: Push notifications are cheapest when compared to other communication channels like SMS or Emails.
Subscribers: It takes just one click to subscribe to a push notification, whereas for an email you need to type in your email address and for SMS you need to type in your mobile number.
Prominence: Push notifications are considerably more prominent than its cousins. It can be displayed on a user’s mobile phone or a web browser without having to open any app or application.
Privacy: Push notifications to ensure the privacy of the subscriber since it does not ask to provide the user’s email or contact number.
What we bring you today is a list of the World’s best Push Notification Providers to help you in taking a quick decision in choosing your partner.