While SaaS can be a great business model, if you can't keep customers, it won't last long. A high customer churn rate reflects negatively on your business and makes it difficult to succeed. By avoiding some of these common mistakes that SaaS companies make, you can improve your customer retention rates and succeed over time.
For a long time now, social media has expanded the scope of digital marketing. Rather than viewing popular social networks as novelties, successful businesses now recognize them as a place to attract customers. Additionally, social media provides an excellent channel for businesses to showcase their commitment to customer service.
However, simply recognizing the importance of social media doesn't guarantee that your company will benefit from it. Although the prospect of building brand awareness and authority via social media seems inviting, it also requires hard work. Moreover, you can make serious mistakes on social media that can harm your business.
The following tips will help you understand why you need social media to succeed and reach your full potential.
You’ve got a great company and a great product, but your website traffic is falling and your conversion rate has tanked. There are a number of things that might be causing this, but the truth is it may be your own fault. Here are nine ways you might be killing your own web traffic.